Hyunok Jang

We launched Hyunok Jang in 2024 as the English-language version of our successful German-language channel Koreanischkurs. It’s named after Hyunok, who has spent most of her life teaching Korean, first in classrooms, later online. This project is her personal brand in English: clear, structured, and focused on helping absolute beginners get real results.

The foundation comes from experience. On Koreanischkurs, we published over 300 videos, built a strong community, and wrote three beginner books, all in German. Along the way, we made mistakes, learned what actually works, and kept refining the way we teach. This new channel is our chance to do it all again, but better, from day one.

The approach is simple: short, clear videos, and a proven step-by-step method. Everything is carefully translated and restructured, not just copied. We’re not just reusing old material, we’re rebuilding it for a new audience, with the clarity that only hindsight brings.

Unlike our German platform, which has grown into a full ecosystem with an eLearning site, podcast, shop, and more, the Hyunok Jang brand will stay small and focused: a YouTube channel, and translated books. It’s made for people who want to start learning Korean, and actually stick with it.