This is not a portfolio. It is a work log.
From Salzburg walking tours to Korean language platforms, I have been making things since 2009. Nothing flashy. Systems, tools and businesses that make something simpler than it was.
Not just a guide, not just a builder
Depending on who asks, I might say I am a city guide, or that we teach Korean online. Really I am the person behind the scenes building every piece of a project from scratch.
I have started walking tour companies, Korean language brands, websites, books, booking systems and eLearning platforms, and I did the work myself, from layout to launch. Three things came out of that which are worth stating plainly. Free Walking Tour Salzburg runs today with a team, a system and no micromanagement from me. Hyunok's teaching became a platform with books, video and a full course system behind it. And every site I build now runs on one repeatable structure instead of nine different ones.
Why I build the way I do
Nothing I build is theoretical. It comes from a real need, usually my own. I have learned to move fast, keep things simple, and avoid anything I cannot explain. No jargon, no bloated systems, no shiny tool I will regret in six months.
From the outside the projects look scattered. Salzburg is the thread. I have lived and worked here since 2012, and in a small city the overlaps are tiny but they compound. Someone once joked that I turn every part of my life into a website. Fair. When something takes up space in my head it usually becomes a project. That is how I think: by building.
One project at a time
Nothing overnight. Years of projects, detours, and things eventually clicking.
- 2009
Producer, not just consumer
Living in Spain with time on my hands, I started building on the internet rather than only using it. The first sites were Joomla. There was no plan behind it, just a preference for making things over consuming them.
- 2012
Got a job, found a home
I started driving a rickshaw in Salzburg as a summer job. It turned into community, friendship and identity, and I fell in love with my own hometown. That winter I started at the Yoho hostel and stayed eight years.
- 2016 to 2018
Finally followed through
I signed up for the official guide course: eighteen months, hundreds of hours, exams. In 2018 I became a licensed Austria Guide and launched Free Walking Tour Salzburg. It was the first project I ever saw all the way through.
- 2020
Tourism paused, teaching began
The pandemic ended tours. My partner Hyunok had spent her life teaching Korean, and her courses were moving online, so we started a YouTube channel together. She brought the method. I did the branding, filming, editing and systems.
- 2022
Zoomed out, zoomed back in
Roam Austria was the attempt to go national. Salzburg pulled me back. By then Free Walking Tour Salzburg had a team and a system, which gave me room to think, and the conclusion was that I did not need to go wider. I needed to go deeper.
- 2024
Tying it together
We did not need a new niche. We already had one. Introducing Salzburg became the place to hold the tours, the recommendations, the history and the video, and the first thing I could build from rather than only into.
- 2026
The rickshaw came back
Claudia founded Rikschatours and handed it to me in 2022. It sat paused through the rebuild and came back this year: not bigger, not better, just cleaner. Clean systems, a short list of tours, real people pedalling.
What comes next
I used to chase ideas and start things because I could. Now the goal is not to grow wider but to go deeper. The projects already exist. What is left is refinement, consistency and keeping them alive, which is less exciting and considerably more useful.
The full list, including the paused ones, is on the projects page. What I have learned along the way ends up on the blog.